MEET THE EXPERTS
Founder, Hairstylist-
Founder. Services from £550
Tom Smith is the founder of AEVUM and a visionary in the global hairdressing industry, whose work defies simple categorisation. Trained at Vidal Sassoon, he fuses intricate cutting, personalised colour design and tailored texture management with a cerebral approach that blends artistry, science and intuition. His ability to anticipate and shape trends has made him one of the industry’s most trusted forecasters, and with a six-figure social following, his coined trends have become cultural touchpoints. “A successful hair trend provides both a solution and a sense of identity,” he says.
In the salon, Tom works with high-profile clients and those in the public eye, creating and enhancing their personal brand through their hair. He offers a rare combination of every hair service in one pair of hands, bringing cut, colour, texture, extensions, scalp health, hair health and hair growth together into a single, cohesive look. As a creative and educational partner to prestige brands including K18, Calecim Professional, CurrentBody and evo, he plays a pivotal role in product innovation. That keeps him at the forefront of hair longevity, so his clients often benefit from the latest protocols before they reach the wider market.
Tom gives you hair that is low maintenance when you need it to be, versatile when you want it to be, built to enhance your personal brand, and designed to evolve over time as you do.
Founder, Hairstylist-
Founder. Services from £180
Chris Donohue is the co-founder of AEVUM and an Irish-born, London-based hairdresser whose career spans more than thirteen years in some of the most respected salons in Dublin, Sydney and London. Combining modern cutting, bespoke colour and refined styling, he has built a reputation for hair that feels polished, wearable and precisely tailored to the individual. Having led some of the industry’s most trailblazing salons, he also brings his production and leadership expertise to editorial and fashion projects and to his work as an international educator.
At AEVUM, Chris pairs relaxed authority with meticulous standards, both in the chair and across every detail of the salon, from the client journey to the atmosphere of the space itself. His work balances precision and ease, drawing on texture management and extensions where needed and always prioritising hair health, so the result looks considered on the day and stays beautiful between visits.
For clients who want hair that feels effortlessly polished, quietly refined and entirely their own, Chris brings a rare combination of artistry, versatility and operational excellence. He personifies AEVUM’s philosophy: hair that is timeless, intelligent and built to last.
Resident Hairstylist-
Hairstylist, Scalp & Haircare Expert. Services from £250
Chlöe Swift is an award-winning hair stylist, scalp and haircare expert with over 15 years of industry experience.
Passionate about creating healthy, effortless, chic hair, she combines premium products and treatments with her signature styling techniques and expertise to help every client achieve their best hair possible.
Formerly a Global Educator for a leading professional hair brand, Chlöe has extensive experience in international styling and education. Today, she brings that knowledge directly to her clients, at AEVUM combining expert hair and scalp care with practical styling solutions tailored to their individual needs. Known for making professional haircare and styling simple, accessible and achievable, she has built a trusted online audience of over 700,000 followers.
When she isn’t with clients at AEVUM, you’ll find her styling hair on set, creating hair tutorials for leading brands, educating internationally and hosting her own masterclasses.
Resident Hairstylist-
Services by Quotation
Marlon Hawkins is an internationally award-winning hair artist, creative director and global educator, recognised for work that moves between hair, fashion and artistic expression. Crowned International Hairdresser of the Year, his accolades also include multiple honours for creative talent and vision.
Bringing over sixteen years of salon and stage experience into the chair, Marlon pairs technical rigour with an instinctive, editorial eye. Equally skilled in precision cutting, colour and style, he creates bespoke hair that works with each client’s natural texture and personal style, keeping integrity, suitability and beauty at the heart of every design.
Marlon believes there is beauty in everyone’s hair, and that great hair should reveal the personality of the person wearing it. Whether you’re looking for a considered refinement or a confident change, his craftsmanship and distinctive hair language allow him to create hair that feels effortless to live with every day.
Emerging Stylist-
Zoe is AEVUM’s Emerging Stylist, bringing a thoughtful, modern approach to hair and a genuine passion for helping clients feel their best. With a strong focus on hair health, and personalised results, she is developing her craft under the mentorship of AEVUM’s senior team while building expertise across cutting, colour, styling, and hair longevity.
Known for her calming presence and meticulous attention to detail, Zoe approaches every appointment with curiosity, care, and a commitment to continuous learning. Her belief that great hair should feel effortless aligns closely with AEVUM’s philosophy of intelligent, lasting beauty.
As part of the next generation of hair professionals, Zoe represents the future of the industry: skilled, considered, and deeply invested in creating hair that looks and feels exceptional.
Emerging Stylist-
Gracie is AEVUM’s Salon Assistant, bringing warmth, energy and a natural instinct for care to every client’s visit. Already qualified to NVQ Level 2, she supports the team across the full AEVUM experience, from welcoming clients and preparing the space to shampooing, treatments and styling support.
Attentive and confident, Gracie takes pride in the small details that make an appointment feel effortless. Working alongside AEVUM’s senior team, she is building her foundations with a focus on hair health and longevity.
Driven and passionate, Gracie is part of the AEVUM mission from the ground up, with a clear ambition to grow into an AEVUM stylist and create hair that looks and feels exceptional.
Clinical Reflexologist-
Resident Clinical Reflexologist
Services from £120
Paula is a multidisciplinary practitioner specialising in Reflexology. She holds a level 5 Diploma in Duopody, the simultaneous treatment of both feet, which encourages balance and wellbeing. Reflexology, now practiced worldwide, is valued for its ability to reduce stress and support overall health and wellbeing.
Paula also offers Cranial Reflexology which can be seamlessly integrated into the flow of a hair appointment upon request.
Guided by her calm and intuitive presence, Paula’s treatments invite a profound sense of relaxation and renewal, deepening the restorative experience of every visit to AEVUM
Nurse Prescriber-
Nurse Prescriber
Consultation £100
Lydia Alavi is an Aesthetic Nurse Practitioner and specialist in regenerative injectables at AEVUM, where her work focuses on advanced skin and scalp rejuvenation. Her expertise includes a specially compounded scalp injectable designed to stimulate follicle activity and support the growth of healthier, thicker hair from within.
Holding a Level 7 Diploma in Clinical Aesthetic Injectable Therapies, Lydia approaches her practice with empathy and collaboration, creating bespoke treatment plans that prioritise natural, regenerative results while leaving judgement at the door.
Lydia began her career in 2015 as an NHS nurse, working on acute respiratory units throughout the pandemic - an experience that shaped her commitment to patient care and inspired her transition into aesthetics. She went on to join the Cadogan Clinic, one of London’s leading aesthetic and plastic surgery practices, where she completed her prescribing qualification under the mentorship of renowned plastic surgeons.
Combining clinical precision with a restorative philosophy, Lydia brings both medical expertise and artistry to her treatments, offering clients at AEVUM a regenerative approach to confidence and well-being.
Shiatsu Acupuncturist-
Resident Shiatsu Acupuncturist
Services from £120
Kevin Haria is AEVUM’s specialist in Acupuncture and Shiatsu Therapy, dedicated to restoring harmony and supporting overall well-being through meticulously tailored treatments.
With over 25 years of experience and a truly global foundation of knowledge, Kevin combines Traditional Chinese Medicine (TCM), Five Element Acupuncture, and Shiatsu to help clients achieve lasting health and balance.
The refined, holistic approach that he brings to AEVUM is informed by extensive training across the UK, Japan, Thailand, and India, ensuring each session is thoughtfully adapted to the individual. A graduate of the College of Integrated Chinese Medicine, Kevin trained under leading experts in both Five Element and TCM acupuncture. This depth of expertise allows him to integrate multiple therapeutic disciplines into an experience that is both profoundly effective and elegantly delivered.
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