A by-appointment-only experience from Tom Smith & Chris Donohue

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AEVUM is an industry-first, hair and wellness destination in the heart of Bloomsbury, founded by international hair visionary Tom Smith and luxury salon expert Chris Donohue. Conceived as a redefinition of what a modern salon can be, AEVUM unites craftsmanship with science to create a fully integrated approach to hair health and longevity.

Bathroom countertop with two tissue boxes, a sink, a faucet, and a mirror in a modern setting.
Two illuminated oval mirrors mounted on black stands reflect a bright, modern interior space with white curtains and ceiling lights. A small tree with green leaves is positioned between the mirrors, with its trunk extending upwards, visible in the reflections.
Bathroom sink with chrome faucet, dark wood wall tiles, and two LOEWE soap dispensers labeled 'Tomato Leaves' on a white sink surface.

Here, the familiar ritual of a hair appointment becomes a gateway to complete regeneration - from doctor-led DNA testing and advanced scalp injectables to acupuncture, reflexology, red light therapy, and molecular hair repair.

Derived from the Latin AEVUM - meaning age, lifetime, eternity, AEVUM is their response to a modern truth: time is precious, and how we spend it matters.

Inspired by their personal interest in the importance of longevity, not just in appearance but in wellbeing. AEVUM blends a layered wellness protocol into one intelligent experience, accessed through the familiar rhythm of a hair appointment.

Two men sitting on a bench indoors, with a background of tall dried plants and windows. The man on the left wears a sleeveless grey vest and pants, and has short blonde hair. The man on the right wears a black suit with a black shirt, glasses, and has dark hair styled back.

Co-Founders: Chris Donohue & Tom Smith